Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd. (MHIAA) are proud to announce that they have once again been recognised by leading consumer advocacy group CHOICE® as the Best Brand of Air Conditioners. This is the fourth year in a row that MHIAA have been awarded this honour, making them the only air conditioner brand in Australia to achieve such a feat by taking out the Best Brand Award in 2018, 2019, 2020 and 2021.
about the award
The Best Brand award has been designed to help consumers across Australia identify which brands of air conditioners are manufacturing high quality products, with a high level of performance and reliability. The Best Brand award is based on a combination of product testing and consumer reliability and satisfaction surveys that are completed by over 3,489 CHOICE® members.
The Best Brand Score awarded by CHOICE® is based on a combination of a manufacturers average test score on models tested in CHOICE’s® two annual reviews of air conditioning products that test the models heating and cooling efficiency and airflow, the Brands’ reliability and satisfaction rating based on the respondents to the survey and the recommended ratio that looks at the number of units CHOICE® recommends in their reviews.
For the 2021 Best Brand result MHIAA once again scored exceptionally well to outperform all other brands with a reliability score of 90% and a satisfaction score of 94% for an overall Best Brand Score of 74% and therefore taking out the award once again in 2021.
In their final report CHOICE® highlighted that while the Best Brand eligibility is a tough category, MHIAA wins the Best Brand Award by having an excellent test scores for reliability and satisfaction. To be considered for the Best Brand Award, CHOICE® must have tested a minimum of five models in their biannual reviews and a brand must have received a minimum of 50 responses to the CHOICE® member survey. Brands must have above average test, reliability, and satisfaction scores for consideration. Mitsubishi Heavy Industries wins Best Brand by having above average test scores and excellent scores for reliability and customer satisfaction.
a word from management
Managing Director for MHIAA, Mr. Yuji Ito, highlights that this acknowledgement of merit is a significant honour for the company that is dedicated to the delivery of high-quality product to Australian Communities.
“Here at MHIAA we are extremely honoured to be awarded the Best Brand of Air Conditioners for the fourth year in a row. The acknowledgement from leading consumer group CHOICE® and their independent testing highlights for us the opinion of consumers who are using our products and the way they have highly rated our products.” Mr Yuji Ito, MHIAA.
Mr. Ito also notes that the high scores for both reliability and satisfaction are a further example and testament to the quality product that the company delivers to Australian communities.
“In each of the four years that MHIAA has received this award its has become clear that our consumers continue to value the performance of our products as seen through the excellent scores they have awarded us for reliability and satisfaction in each of the tests. We would like to take this opportunity to thank both CHOICE® and their members for this exceptional honour and rating of our products for the fourth year in a row.
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