COOPERATIVE ADVERTISING 2024-2025
Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd. (MHIAA) Co-Operative Advertising program is designed to offer financial support to our Dealer Network for local advertising activities.
The CoOP program is designed to help you maximise the power of advertising in your local market, supporting and promoting your brand in partnership with MHIAA.
Co-Op Funds are calculated as a predetermined percentage of your Standard Sales achieved in the previous financial year, exceeding a minimum threshold of $200,000. At the outset of each financial year, eligible Dealers will receive a Co-Op fund allocation, which can be utilised within the MHIAA financial year spanning from April 1st to March 31st.
As part of the CoOP program MHIAA will contribute 50% of the total cost* of the partnered advertising up to the individual dealers eligible CoOP fund.
Applying for Coop in 3 easy steps.
Get Creative
Think about an advertising activity that will help you promote your brand in partnership with MHIAA in your local area. CoOP can be used for a variety of activities including but not limited to:
. Digital Advertising
. Instore Promotions
. Website Upgrades
. Branded Merchandise
. Showroom Upgrades
. Building Signage
. Billboard Advertising
. Local Charity Events and Sponsorship
. Print and Radio Advertising
. TV advertising
Approval
Once you have your concept ready, you can log on to the Online CoOP claim form. You will need to provide an overview of your activity, what is included, any quotations that you may have already sourced along with any artwork mock ups.
Once you are happy you can submit it for review. The MHIAA Marketing team will review your concept and provide you with your approval number for you to commence your activity.
Payment
Once the activity is completed, submit any outstanding tax invoices, photographs or requested documentation online. MHIAA marketing team will review these documents and process the payment.
Please note: MHIAA is only able to pay out activities up to the maximum amount of accrued funds within the financial year.
So what are you waiting for? Don’t miss out and maximise the Power of Advertising this financial year with MHIAA!
Media Library
Download Logos and Images
To help create your next advertising campaign, Mitsubishi Heavy Industries has developed a downloadable media library for all dealers. Here you will find approved logos and brand guidelines, product images, promotional images and general lifestyle images which can be used for your next campaign.
Terms and Conditions
COOPERATIVE ADVERTISING 2024-2025
Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd. (MHIAA) Co-Operative Advertising program is designed to offer financial support to our Dealer Network for local advertising activities. To ensure that the 2024/25 Co-Operative advertising program is successful for our valued Dealers, please download the Terms & Conditions document.