MHIAA introduces Tara Dennis as Brand Ambassador
Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) is proud to announce that home improvement expert and presenter Tara Dennis has been appointed as the brand’s first ambassador in Australia and New Zealand.
“I’m very pleased and excited to be joining a brand with such a rich history and passion for innovation and comfort within the home,’’ says Tara.
“As someone who has a passion for styling and renovating homes you want to push the boundaries and create a space that people love being in. Mitsubishi Heavy Industries Air-Conditioners Australia is the perfect extension of this and a brand that I am proud to be supporting,” continues Tara.
For MHIAA, Tara Dennis is an undeniable choice as she represents all that the brand stands for. She brings with her a level of trust and an influential voice in the minds of consumers. Together MHIAA and Tara have the opportunity to generate and extend the brand’s image to reach consumers in Australia and New Zealand.
“Tara represents the home renovator who wants to improve their home. It is great to have her on the team at Mitsubishi Heavy Industries Air-Conditioners Australia. Her extensive experience in home decorating and design has ensured she is a credible face of home improvement, design and decoration in Australia,” says Jenny Perello, Marketing Executive, MHIAA.
Further to this, Tara similarly represents a shift in brand ambassadors within the air conditioning space.
“Currently, major air conditioning brands generally use males as their brand ambassadors.
Bringing in Tara means MHIAA creates a point of difference for our brand and expands the field to include females who often represent the key decision makers in the family home,” says Jenny.
MHIAA and Tara are leading the charge in both innovation and branding as they step outside the current thinking and move towards an environment all about the consumer, male or female.
With a key focus on innovation, Mitsubishi Heavy Industries Air-Conditioners Australia offers a complete range of premium air conditioners to create the ideal temperature conditions and air flow at home or in the office.
“Tara complements MHIAA’s brand values and we look forward to working with her,” concludes Jenny.